Melody petersen our daily meds

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melody petersen our daily meds

Melody Petersen (Author of Our Daily Meds)

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Published 19.01.2019

Sandy Steingard - Anatomy of a Psychiatrist

The Case for Another Drug War, Against Pharmaceutical Marketers’ Dirty Tactics

Thank you! Big Pharma has been making money but doing harm ever since it shifted a quarter-century ago from research to marketing, asserts Petersen, a business reporter for the New York Times. She paints a black-and-white portrait of drug companies as bad guys, obsessed with making money and willing to use shady, if not illegal means to do so. Big Pharma has gained unprecedented power over the practice of medicine, Petersen contends, spending enormous amounts of money to entice doctors into prescribing its products and turning medical continuing-education courses into virtual sales bazaars. Petersen names specific pharmaceutical companies, executives and drugs, devoting entire chapters to the marketing of Detrol, Ritalin, Neurontin and Zantac. The harm they do to the public is not just economic, she notes; Americans spend more on medical care than on housing or food, and the resulting over-medicalization poses health risks of its own.

In the last thirty years, pharmaceutical companies have seized control of American medicine by putting their marketers in charge. They invent diseases in order to sell the pills that "cure" them. They sway doctors by giving them resort vacatopms, gourmet meals, and fistfuls of cash. Medicines can save lives, but the relentless promotion of these products has come at tremendous cost. Prescription pills taken as directed are estimated to kill one American every five minutes. More Americans are addicted to medications than cocaine. And roads have become less safe as the over-medicated take to the wheel.

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In the last thirty years, pharmaceutical companies have seized control of American medicine by putting their marketers in charge. They invent diseases in order to sell the pills that "cure" them. They sway doctors by giving them resort vacatopms, gourmet meals, and fistfuls of cash. Medicines can save lives, but the relentless promotion of these products has come at tremendous cost. Prescription pills taken as directed are estimated to kill one American every five minutes. More Americans are addicted to medications than cocaine. And roads have become less safe as the over-medicated take to the wheel.

In the last thirty years, the big pharmaceutical companies have transformed themselves into marketing machines selling dangerous medicines as if they were Coca-Cola or Cadillacs. They pitch drugs with video games and soft cuddly toys for children; promote them in churches and subways, at NASCAR races and state fairs. There is no doubt that pharmaceutical drugs can save lives. But the relentless marketing that has enriched corporate executives and sent stock prices soaring has not come without consequences. Prescription pills taken as directed by physicians are estimated to kill one American every five minutes. In Our Daily Meds , Melody Petersen connects the dots to show how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion-driven industry has taken over the practice of medicine and is changing American life.

2 COMMENTS

  1. Nuil M. says:

    Our Daily Meds | Melody Petersen | Macmillan

  2. Nicolette S. says:

    Our Daily Meds - Melody Petersen - Book - Review - The New York Times

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