Sports marketing fullerton 3rd edition
Sports Marketing, third edition by Fullerton
J.B. Bernstein on Sports Marketing and Pushing Ideas Forward - The G.O.A.T. Show Episode 035
Sports Marketing, third edition
To better serve you, please log in to your instructor account. If you are a new instructor to Chicago Business Press, please use the button below to register. Click here to preview. The third edition represents a significant departure from the first and second editions. While still addressing both the marketing of sports products and the marketing of non-sports products via a sport platform, a decision was made to reduce the emphasis on sponsorship.
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